Once you or your business think that you "have it right", then you are already stagnating. There is no question of "what else is possible", and innovation stops.
Your business has its own life, and if it does not expand and grow, it will die. This does not necessarily mean that you have to get "bigger", it does mean that you have to constantly expand into "what else is possible"
What do we believe we have got "right", that is actually holding us back from creating something even greater?