Every point of view you have about business, positive or negative, creates a limitation in your business. Nothing greater than that point of view can even exist in your universe. If you start to function from "What else is possible?", this will fundamentally change your business. Any point of view you have about your business is a strategic disadvantage. It stops you from looking at "what else is possible".
Look at any judgements or points of view you have about your business, and view them as just "interesting points of view", not real, not true.
For any points of view you have about your business or your sector, ask yourself "What if this was not so, what would need to change?"
Then ask yourself, "What else is possible?"
"What do I need to be and do different that would open up possibilities I am refusing to see?"